The Story
The Story
Long before luxury weddings evolved into the large-scale entertainment industry they are today, Alpa Mehta was instrumental in creatively producing some of India’s most prestigious private celebrations. Over nearly 25 years, her journey included landmark weddings for the Mittal family, GVK Reddy family, Rosy Blue, Vedanta Group and the Dhoot family, among others.
Long before luxury weddings evolved into the large-scale entertainment industry they are today, Alpa Mehta was instrumental in creatively producing some of India’s most prestigious private celebrations. Over nearly 25 years, her journey included landmark weddings for the Mittal family, GVK Reddy family, Rosy Blue, Vedanta Group and the Dhoot family, among others.

Her Role
Her involvement extended across creative conceptualisation, Designing, scripting, celebrity entertainment, choreography, show direction, artist coordination, production and complete entertainment execution. A particularly significant part of this journey was her association with Shah Rukh Khan, managing and developing creative content around his performances and appearances as part of the core creative team for nearly 15 years
Wedding Entertainment
Creative Direction
Show Direction
Celebrity Content
Scripting
Artist Management
Performance Conceptualisation
Family Storytelling
Large-Scale Production
Destination Celebrations
Her Role
Her involvement extended across creative conceptualisation, Designing, scripting, celebrity entertainment, choreography, show direction, artist coordination, production and complete entertainment execution. A particularly significant part of this journey was her association with Shah Rukh Khan, managing and developing creative content around his performances and appearances as part of the core creative team for nearly 15 years
Wedding Entertainment
Creative Direction
Show Direction
Celebrity Content
Scripting
Artist Management
Performance Conceptualisation
Family Storytelling
Large-Scale Production
Destination Celebrations



The Experience
This association extended beyond weddings to award shows, corporate events, international concerts, television and special entertainment projects.
Working with some of India’s most celebrated families and artists taught her the importance of transforming grand celebrations into deeply personal entertainment experiences.
The Experience
This association extended beyond weddings to award shows, corporate events, international concerts, television and special entertainment projects.
Working with some of India’s most celebrated families and artists taught her the importance of transforming grand celebrations into deeply personal entertainment experiences.
Latest projects
Latest projects
Entertainment
Corporate Experiences
Brand Experiences
International Concerts & Global Tours
Taking Indian Entertainment to the World.

Entertainment
Corporate Experiences
Brand Experiences
International Concerts & Global Tours
Taking Indian Entertainment to the World.

Entertainment
Corporate Experiences
Brand Experiences
International Concerts & Global Tours
Taking Indian Entertainment to the World.

Entertainment
Corporate Experiences
Brand Experiences
Awards & Live Television Spectacles
Nearly three decades of shaping India's biggest award shows and creating entertainment moments that audiences remember.

Entertainment
Corporate Experiences
Brand Experiences
Awards & Live Television Spectacles
Nearly three decades of shaping India's biggest award shows and creating entertainment moments that audiences remember.

Entertainment
Corporate Experiences
Brand Experiences
Awards & Live Television Spectacles
Nearly three decades of shaping India's biggest award shows and creating entertainment moments that audiences remember.














